Leonora Kulikovskaja, University of Magdeburg
For me, the crucial point was to explain complicated scientific hypotheses and results in way that was easy to comprehend for my audience. You have to change your perspective and figure out which information the lay audience really needs – and which points trigger attention. The strategies on talking about animal experiments also took away my shyness to directly address the topic. After all, research can be interesting to everyone. As a scientist one shouldn't have to withhold exciting results from anyone.
Leonora Kulikovskaja, University of Magdeburg