We design our training seminars for hands-on learning:
Each seminar is tailored to fit the fields and research topics of the participants. We prepare ourselves ahead of time to focus on your specific research topics.


Our training seminars are designed according to the Lego Principle: Each seminar is comprised of different modules that have proven successful in past workshops. The modules can be combined in different ways based on participants’ prior knowledge, needs, and objectives.


Extensive practice – Personal feedback at the end of each practical lab session is a key component of our seminars. All participants receive detailed comments on the content of their presentation, speaking style, and body language.


To enable efficient training in small groups, we work with a maximum of six participants per instructor. If a group is larger than six, two or more instructors teach the seminar together.
We arrange the locations and dates of our seminars around our participants’ preferences. Please contact us directly.

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  • Basic Media Training (the “classic”)

    Basic media training seminars follow a proven and largely predefined structure. They prepare experts to meet the specific demands of print and online media, radio, and television. Workshops cover news factors (“What are reporters interested in?”), communicating to be understood, the media landscape, and media law. The focus of our basic media training is on written exercises, interviews, and statements in front of a microphone and camera.

    Duration: 1.5 - 2 days

  • Camera Training

    We offer training for appearances in front of the camera as a basic seminar version using an HD camcorder. For those who appear in front of the camera frequently or have to be prepared for crisis communication, we recommend working with a professional ENG (electronic news-gathering) team. This allows us to closely replicate real-life scenarios in the training context. In both cases, we practice interview situations and statement preparation with participants. Instructors give structured feedback on argumentation, understandability, as well as voice and body language.

    Duration: 0.5 - 1 day

  • Studio Training

    Studio training builds on the content of our basic media training. Working in a television studio, we prepare researchers for live interviews. We also practice remote interviewing, where the interviewer and interviewee are at different locations. Workshops are hosted by our longstanding partners at a Berlin broadcast studio but can also be held at studios in other cities across Germany. Studio training is aimed at participants with prior media experience.

    Duration: 0.5 - 1 day

     

  • Strategy

    To communicate successfully, you need a clear course of action. What overall objectives do participants want to achieve? What concrete communication goals result from those objectives? Who do participants need to address to meet their goals? What are the messages they need to convey? And what are the right channels of communication? In exploring these questions, participants develop feasible, practical communication concepts. In doing so, they draw on methods of design thinking and other innovative approaches.

    Duration: 0.5 – 1.5 days

  • Crisis Communication

    Crisis Communication

    When used literally, the term “crisis” refers to a very serious problem.

    While relatively rare, real crises usually unfold according to a specific pattern. In organizational contexts, crises create major burdens for both management and employees, and can result in reputational damage. But fortunately, it’s possible to prepare for crises. We work with participants to analyze the individual crisis potential and talk about approaches to get through a crisis.

    In numerous practical exercises, participants learn to use organizational strategies to overcome crises and to communicate confidently under stress, not only in writing but also on the telephone and on camera. They will also work on developing their own personal crisis handbook.

    Duration: 1 – 2 days

  • Confrontational Discussions

    Researchers and communicators frequently find themselves having to withstand emotional attacks and confront fake news in difficult discussions.

    How can they respond to critical, confrontational, and provocative questions?

    How can they deal with their own feelings and those of their counterparts?

    And what can they do to prevent discussions from being derailed?

    Participants learn reliable communication techniques and practice them in role-playing scenarios.

    Duration: 0.5 - 1 day

  • Presentations

    Whether you’re defending a doctoral thesis, introducing your research institute at an event like the Long Night of Sciences, or giving a keynote address at an international conference: When you’re presenting your research to an audience, you need to think about more than just the golden rules of PowerPoint presentations.

    It’s equally important to talk about your work as if you are telling an exciting story, and to use your voice and physical presence to win over your audience.

    We teach this workshop in cooperation with professional state-certified breathing, elocution, and voice instructors if needed.

    Duration 1 – 2 days

  • Writing

    Writing is a craft, and in this seminar, participants learn the tools of the trade.

    What topics are interesting? How can I write about complex subject matter so that my target group understands and enjoys reading about it? Which rules apply when writing for scientific publications, and which ones apply to Facebook?

    Findings from the research on reading comprehension and writing to be understood form the foundation for this workshop, where participants will write about their own research and receive structured feedback.

    Duration: 0.5 – 1.5 days

  • Social Media

    Which social media platforms can I use to reach my target audience?

    How should I address my audience so they get my message? How much effort is required, and is that effort worthwhile for my purposes?
    The social media workshop offers a mix of strategy and practical recommendations.

    The workshop outcome is an individual six-month social media plan that specifies how to reach each target group best using which social media platform.
    By the end of the workshop, all participants will also have created a tweet for Twitter, a YouTube video with a teaser, and an Instagram series of five photos.

    Duration: 1 – 1.5 days

  • Communicating Risks

    The risks of dioxin in eggs, unvaccinated children, or radiation from mobile devices are difficult for non-scientists to estimate or to compare with other dangers.

    Experts can help—when they know how to communicate risks correctly. We explain why it’s difficult for people to understand statistics, how researchers can use examples to explain statistical figures, and what media formats are appropriate for risk communication.

    Duration: 0.5 – 1 day

  • Training tailored to fit your needs

    The content of our training seminars is designed in a modular fashion, so that modules can be combined to fit your needs and preferences.
    Each module consists of one short presentation and at least one practical lab session.

     

    Medientraining nach Maß ist nach Wünschen der Teilnehmenden kombinierbar. (Foto: www.juergen-daum.de)

    Basic Media Training

    • News Factors  
    • Clear Communication
    • Writing Clearly
    • Camera Training
    • Radio Training
    • Voice and Articulation

     

    Additional Modules

    • Media Law
    • Media Etiquette
    • Media Landscape
    • Social Media and Internet Television in Science Communication
    • Strategic Press Work
    • Developing PR Concepts for Science and Humanities
    • Crisis Communication
    • Risk Communication
    • Exercises in Rhetoric
  • Individual Coaching

    Media training in a group is fun. But sometimes you just need the confidentiality of a four-eyes talk.
    Einzelcoaching bereitet auf besondere Einsätze vor. (Foto: www.juergen-daum.de)

    You’re working on a particular research policy agenda and need targeted training in writing?

    You’re invited to appear as a guest on a live TV talk show and want to prepare yourself with training in front of the camera?

    You’ve been invited to present your research findings at a press conference for the first time?

    We would be delighted to put a special training program together for you based on your specific needs and objectives.

    We also offer regular media coaching over longer periods of time.  

     

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